Baseline

The product

One record, made where the match is

Four movements, always in the same order: record it, manage it, update it, transfer it. The official signs off once, at full time.

Baseline home screen showing the official's fixtures alongside their own heart rate and workload.
Home
Live football match recording screen.
Live

01 · Record

On the wrist

Licence-gated start

A deliberate swipe along a baseline opens the record — never a tap that fires in a pocket.

The sport’s own vocabulary

Aces and unforced errors in tennis; goals, assists and cards in football.

Offline-first, haptic on write

Goal-line technology taught officials to trust a buzz on the wrist. Baseline uses that channel to write, not just to read.

Watch: swipe along a baseline to open the match record.
Start
Watch: live score during a match.
Live
Watch: recording a caution with its reason code.
Caution

01 · Record · gesture scoring

One grammar of swipes, every sport

An official cannot look at a watch face mid-rally. So the watch stops being a screen and becomes a direction — eight swipes that mean the same class of thing whichever sport is being played.

The eight-direction gesture grammar mapped across tennis, basketball and football: vertical for the primary score, horizontal for the second register, diagonals for attribution and infringement.

Vertical

The primary score — a point, a three, a goal. Up is the home or serving side, down the opponent.

Horizontal

The second register: a two-pointer, an ace or fault, a yellow or a red.

Diagonal

Attribution and infringement. Up-right credits an assist; down-right logs a foul.

Hold / two-finger

Press to log a stoppage. Two-finger tap always undoes the last entry, in every sport.

01 · Record · sport packs

The grammar extends to any sport

Vertical is always the score. Horizontal is whatever that sport’s second register happens to be — so an official who learns one sport has already learned the rest.

The same gesture grammar applied to padel, rugby union and netball.

Padel — new

Tennis scoring with padel’s own events: errors off the glass wall, and the ×3 winner hit out over the fence.

Rugby union

Four different scoring values, so horizontal carries the conversion and the penalty.

Netball

A single goal value, so horizontal becomes possession instead: intercept and turnover.

The rule that holds

Diagonals never change meaning. Up-right is always credit, down-right is always an infringement.

02 · Manage · moving through the match

Four pages, always in the same order

Recording an event is one gesture. Everything else — checking a tally, correcting an attribution, reading the log back — lives on pages the official swipes between, so the thumb learns the route and the eyes stay on play.

The four-page model: score, players, log and match settings, swiped between in a fixed order.

Gesture collision

On the phone, pages swipe horizontally as you would expect. On the watch they deliberately do not — all four directions inside the face are already spoken for by scoring, so the page turns on the digital crown, or on a swipe that begins at the bezel. A page change must never be mistakable for a goal.

Watch: the players page.
Players page

02 · Manage · player data

Every player, every number

  1. 01

    The table is the record

    Goals, assists, fouls, cards and minutes for every player on both teams, updating as each gesture lands. No separate stats app, no post-match tally.

  2. 02

    Tap to amend, never to overwrite

    A correction is a new signed entry laid on top of the original. Both stay visible, and so does the order they arrived in.

  3. 03

    Reason codes travel with the change

    Every amendment carries why it was made, so a disciplinary panel reading it six weeks later sees the context the official had.

The player table: goals, assists, fouls, cards and minutes for both teams.
Player table
Amending a player entry, with a reason code attached.
Amend · with reason

The same table serves the sport it is loaded for: points, rebounds and personal fouls in basketball; aces and unforced errors in tennis.

02 · Manage · the match clock

Why the clock stopped

In basketball, rugby and netball the clock genuinely stops. In football it never does — the referee carries the sum in their head and announces it at 45 and 90. Either way the reason is never written down.

Reasons logged

· Injury or medical attention

· Substitution

· Disciplinary card shown

· Video or VAR review

· Team or broadcast timeout

· Goal celebration

· Ball retrieval or equipment

· Crowd or pitch incident

Added time is one of the most contested numbers in football, and it is produced from a referee’s memory. A reasoned, timed log turns it into an auditable calculation — and gives the league its first data on why matches actually stop.

Watch: stopping the match clock.
Stop
Watch: clock stopped, awaiting a reason code.
Reason
The stoppage log, listing each stoppage with its reason and duration.
Stoppage log

03 · Update

Write access is earned, not assumed

  1. 01

    Checked against the registry

    A licence number is verified with the governing body before the account can open a single fixture.

  2. 02

    Grade sets the permissions

    A Level 3 official sees the competitions a Level 3 official is authorised for — and only the fields that grade may edit.

  3. 03

    Every entry is attributed

    Timestamp, licence, device and reason code travel with the record, not in a separate log.

  4. 04

    Corrections yes, deletions no

    The record is append-only. A mistake is amended in view; it never silently disappears.

Licence verification against the governing body registry.
Licence check

04 · Transfer

One record, four destinations, zero re-keying

The official signs off once, at full time. The registrar, the disciplinary panel, the broadcaster and the player’s own record all update from that single entry — no second report, no spreadsheet, no re-typing.

Official

Phone + watch, in-game, offline tolerant.

Match record

Append-only, signed, hashed at full time.

League registrar

Results and discipline, live.

Federation

Licensing and compliance.

Broadcast & stats

Verified feed at source.

The player

Own record, own rights.

A player's own record at the far end of the flow.
What arrives at the far end

The other half · general accounts

Find people, agree a time, play

Officials are a narrow market. The same rule engine, scoreboard and wearable layer serve a far wider one: people who just want a game.

Connect

Friend requests, clubs, and who is free this week within a few kilometres.

Agree a time

A match proposal is a message, not a separate booking flow. Accept, or counter with another slot.

Keep the record

Head-to-head history, personal ratings, and heart rate and step data from the same watch — results and fitness in one place.

Casual results never touch a competitive record.

Friends and nearby players list.
Connect
A match proposal sent as a message in a chat.
Propose
A confirmed match with time and venue.
Confirmed